Growth Hacking

Former Editor of Panna Cooking

editor, july 2015 – July 2016

  • 2x click rate for email subscribers by optimizing calls to action, copy, format, and subject lines
  • 3x traffic from email marketing by segmenting and personalizing content
  • Increased organic traffic by 65% after optimizing 300+ pages for search
  • 8x traffic from social media platforms
  • Increased Twitter impressions from 0 to 100K in 6 months
  • Developed and presented 5 short-form concepts to A+E Networks; closed $8 million in funding